THE STORY

The combination of minimalist Danish design, an ultra-slim watchcase and the unique and clever style of the comfort mesh band are instantly recognisable as the design DNA of Skagen Denmark. Still privately owned, the Skagen Denmark story began in 1985 when founders Henrik and Charlotte Jorst met by chance at a party in Copenhagen.

Starting with a small sample range and the shared belief that quality products designed with style should be affordable and not exclusive to luxury brands; they celebrated their first watch sale in 1989. Against great odds they have gone from strength to strength and in 2009 celebrated the 20th anniversary of the Company and worldwide sales in excess of 3 million watches through successful distribution networks in 60 countries.

If you should travel to the far north coast of Denmark, look for a small village. You will find this coastal haven surrounded by pure natural beauty, in a setting of white sandy beaches and beneath crisp blue skies it marks the meeting place of two great seas. For Henrik and Charlotte, it is the source of inspiration that is then reflected in their contemporary styling, quality of design and subtle combinations of colour. The name of this remarkable place is Skagen, and the meeting of two oceans is symbolised by the Company logo.

Acknowledged as the architects of ‘affordable style’, their touch can be seen with every product that is produced. Their commitment to deliver outstanding service is well known and saw the Company break from tradition and announce an end to the 3 year warranty, replaced by one that covers a lifetime.

Skagen Denmark designs and produces White Label Watches, Black Label Timepieces, Jewellery, Clocks and Sunglasses.